As a recent graduate and someone employed in the field of recruitment, I am always seeking out new and unique ways to make myself stand out. I recently came across an article by Eugene Lim, a Marketing Intern for a website called Software Advice, in which she breaks down the secrets to marketing your talents via video resume.
While a creative means to grab the attention of recruiters, a video resume must be executed correctly in order to truly be an effective selling point. Lim speaks from personal experience when sharing secrets she has discovered to creating a stellar video resume:
1) Communicate a different side of you that cannot be captured on paper.
As Lim explains, “since actions speak louder than words, show yourself working on your latest achievement. Walk them through a past project with screenshot visuals, or show quick snapshots of you volunteering in a job-related field.”
It is important to take advantage of the opportunity to humanize yourself and physically show the employer what you have produced. Make sure it is something that a paper resume just does not do justice.
2) Identify and relate to your audience.
Make sure your video resume is tailored to the industry in which you are seeking a job. Be professional and approach the video resume as if it were an in-person meeting. Use the recruitment requirements as a guideline to really send home why you would be a perfect fit.
3) Sell yourself.
The purpose of a video resume is to stand out, so really emphasize what qualifies you to move further along in the hiring process. As Lim states, “The hiring manager should be able to summarize what they learned about you after watching your video. Make sure your content is substantive, focused and relevant. It should accentuate why you are perfect for this job.” At the end of your video, make sure to include a closing remark that makes a clear, succinct, and strong argument as to why the employer should pursue you further as a candidate.
4) Understand that a video resume is not a golden ticket.
While a video resume will make you stand out and show that you are conscientious, it must be understood that it will not secure you the position, or even guarantee you an interview for that matter. If you are not qualified for the job, a video resume will not magically change that.
One must also realize that a video resume is not for everyone. Some people may feel shy or awkward in front of a camera (I’m probably one of those people), which could end up being a recipe for disaster as it could make or break your chances of landing an interview. A video resume may be irrelevant to the position you are applying. From my own experience, video resumes work wonders for web designers, artists, and anyone pursuing positions in creative fields as it physically displays what you have produced. On the other hand, it may not be the best approach for someone in a more technical industry, but I’ll leave that discretion up to you.
For those of you who think a video resume is the way to set your application apart, grab your camera and creativity and get started!
Special thanks to Eugene Lim for her invaluable advice! Remember to check out her blog post for video resume examples and more suggestions on how to create a killer video resume!